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  3. How-To Guide: Create a Self-Guided Audio Tour with ElevenLabs
1
of 7— Write scripts for each tour stop

What you'll accomplish

By the end of this guide, you'll have a professional-quality audio guide for a self-paced version of your tour — narrated in a voice that matches your brand, delivered via a QR code on a printed map that visitors can buy without you present. This becomes a passive income product that runs 24/7 with zero ongoing labor after you build it.

What you'll need

  • An ElevenLabs account — free tier works for short audio, paid plan for longer productions ({{tool:ElevenLabs.price}})
  • Your tour script written out (or use ChatGPT/Claude to write stop-by-stop scripts — see Level 1 guide)
  • A free izi.TRAVEL account (izi.travel — free platform for distributing audio guides via QR code)
  • Canva (free) for designing the printed map
  • Time needed: 3-4 hours for a 10-stop audio guide (mostly writing and reviewing)
  • Cost: {{tool:ElevenLabs.price}} for full production; free tier available for testing

How-To Guide: Create a Self-Guided Audio Tour with ElevenLabs

Step 1: Write scripts for each tour stop

Before you touch ElevenLabs, you need a written script for each stop. Each stop should be 200-300 words — about 90 seconds to 2 minutes of audio when read aloud.

Write each stop script to include:

  • A location cue ("You're now standing in front of the Beauregard-Keyes House...")
  • The core story (the most compelling angle for this stop)
  • A sensory detail (what does it look, smell, sound like?)
  • A transition to the next stop ("Walk one block north to...")

Use ChatGPT or Claude to draft these if you're starting from scratch. Prompt: "Write a 250-word audio guide script for a self-guided walking tour stop at [location]. Opening line orients visitors who are standing in front of it. Include [2-3 historical facts]. Conversational, engaging tone. End with directions to the next stop: [next location]."

Tools:ElevenLabs