What you'll accomplish
By the end of this guide, you'll have a professional-quality audio guide for a self-paced version of your tour — narrated in a voice that matches your brand, delivered via a QR code on a printed map that visitors can buy without you present. This becomes a passive income product that runs 24/7 with zero ongoing labor after you build it.
What you'll need
How-To Guide: Create a Self-Guided Audio Tour with ElevenLabs
Before you touch ElevenLabs, you need a written script for each stop. Each stop should be 200-300 words — about 90 seconds to 2 minutes of audio when read aloud.
Write each stop script to include:
Use ChatGPT or Claude to draft these if you're starting from scratch. Prompt: "Write a 250-word audio guide script for a self-guided walking tour stop at [location]. Opening line orients visitors who are standing in front of it. Include [2-3 historical facts]. Conversational, engaging tone. End with directions to the next stop: [next location]."