Use Google Docs AI to Write SEO Blog Posts for Your Tour Website

What This Does

Google Docs' "Help me write" AI feature generates complete blog post drafts inside your document — so you start with a full 600-800 word article rather than a blank page. You edit for accuracy and your voice, then publish. SEO blog content drives visitors directly to your booking page without paying Viator's 20-25% commission.

Before You Start

• You have a Google account (Gmail, Google Drive — free)
• You're at docs.google.com and logged in
• You have a topic in mind: a tour highlight, local history story, seasonal content, or "top 10" list relevant to your city

Steps

1. Open a new Google Doc

Go to docs.google.com and click + Blank to create a new document. Give it a working title at the top (e.g., "Draft: 7 Hidden Spots on Our Charleston Walking Tour").

2. Find "Help me write"

Look for the pen/sparkle icon in the left margin of the doc — it appears when you click on an empty line at the beginning of the document. Click it and a blue Help me write prompt box appears. If you don't see it, go to Tools → Help me write in the menu.

3. Describe your blog post

Type a detailed description of what you want. The more specific you are, the better the draft. Include:

• Topic and angle
• Target audience (tourists planning a visit? locals? parents with kids?)
• Approximate length
• Tone

Example prompt: "Write a 700-word blog post titled '7 Things You Didn't Know About Colonial Williamsburg' for first-time visitors planning a trip to Virginia. Friendly, enthusiastic tone. Include specific historical details, tips for visitors, and end with a call to book a guided tour. Use short paragraphs."

4. Click "Create" and review the draft

Google Docs generates a complete draft. Read through it carefully — AI can hallucinate historical facts, so verify any specific dates, names, or claims against a reliable source before publishing.

5. Edit for your voice and accuracy

Replace any inaccurate details with correct information. Add your personal anecdotes or guide expertise in 2-3 places — this is what makes the post authentically yours. Delete anything generic that could apply to any tour anywhere.

6. Add a clear call-to-action at the end

The last paragraph should always invite readers to book. Something like: "Ready to experience these hidden gems in person? Join our [Tour Name] every [day/time]. Book your spot at [link]." AI drafts often skip this — add it manually.

7. Copy and publish to your website

Copy the finished text. Paste into your website's blog editor (WordPress, Squarespace, Wix, etc.). Add your own photos from tours. Publish.

Real Example

Scenario: You run food history tours in Philadelphia and want organic traffic from people Googling "Philadelphia food tours."

What you type: "Write a 650-word blog post: 'The Real History Behind Philadelphia's Food Scene' — target tourists visiting Philly for a long weekend. Include Reading Terminal Market, cheesesteaks, and pretzels. Enthusiastic but educational tone. End with a call to book a food history walking tour."

What you get: A complete draft covering the history of each food, its cultural roots, where to find the best versions today, and an invitation to book. Verify the historical claims, add your specific tour stops, publish.

Tips

• Publish 2-4 posts per month consistently — Google rewards regularity more than perfection
• Include your city name and "walking tour," "guided tour," or "history tour" naturally in the first paragraph for SEO value
• Don't let AI-generated content go live unedited — Google's search systems are increasingly detecting and deprioritizing low-quality AI posts

Tool interfaces change — if a button has moved, look for similar AI/magic/smart options in the same menu area.