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What you'll accomplish

By the end of this guide, you'll know how to generate atmospheric, tour-branded promotional images using Midjourney's AI image generation — for social media headers, Canva designs, promotional flyers, and email headers. Useful for seasonal promotions, new tour launches, and when you don't have great photos of a specific stop.

What you'll need

  • A Midjourney subscription ({{tool:Midjourney.price}} — no free tier)
  • A Discord account (Midjourney runs inside Discord — free to create)
  • Basic familiarity with what you want: mood, location, time of day, style
  • Time needed: 1-2 hours to learn the prompting workflow; 15-20 minutes per image after that
  • Cost: {{tool:Midjourney.price}}

How-To Guide: Generate Promotional Visuals for Your Tour with Midjourney

Step 1: Set up Discord and join Midjourney

  1. Create a free account at discord.com if you don't have one
  2. Go to {{tool:Midjourney.url}} and click Join the Beta
  3. Follow the Discord server invite link
  4. In the Midjourney Discord, go to any #newbies channel (or a direct message with the Midjourney Bot)
  5. Subscribe to a plan at {{tool:Midjourney.url}} — required to generate images

What you should see: After subscribing, you can type /imagine commands in any Midjourney channel or in a direct message with the bot.

Tools:Midjourney